Many business owners use Platitudes in their marketing. A Platitude are words or phrases that are totally predictable and lack power to evoke interest through overuse and repetition but are stated as such that they are original or significant Here are some common ones:

  • Highest Quality
  • Best Service In Town
  • Free Estimates
  • We Are Better!
  • Board Certified
  • We Are Different
  • Been In Business For 50 Years
There are three questions you can ask yourself to see if you are using Platitudes in your own business advertising and marketing. You can get a copy of those questions in my FREE Guide